Executive Management

Craig M Yarde, Chief Executive Officer

Craig graduated from New York University in 1997 and was Director of Purchasing for Yarde Metals in Connecticut from 1998 to 2006. During that time, he oversaw Yarde’s USD 90 million stainless and aluminum inventory enabling the growth of group sales from USD 150 million to USD 400 million. Craig was instrumental in building key relationships with mills in China, Brazil and Taiwan. In 2007, Craig founded Primrose Alloys with Bob Wren.

Bob Wren, President

Bob Wren graduated from USC in 1985 and joined the Sumitomo Corporation in 1986 where he worked until 1994, spending two years in Japan. From 1995 to 2007, Bob worked in steel trading at Ferrostal, TrefilArbed and Norca. During his career, Bob forged a very strong relationship with a wide array of stainless and carbon steel mills around the globe. These relationships were at the very foundation of Primrose Alloys.

David Kim, Chief Financial Officer

David Kim is the Chief Financial Officer of Primrose Alloys. As CFO, David oversees the accounting, business support, financial planning, analysis, internal audit and tax functions at Primrose Alloys. David graduated from SFSU in 2009 and started his career as a tax accountant. David joined Primrose Alloys in 2010 and was accounting manager and controller primarily focuses on accounting services and audit and built the strong knowledge of accounting services, taxes, and metal business.