Craig Yarde and Bob Wren founded Primrose Alloys in 2007 when they joined forces to set up a leading metals trading company specialized in stainless steel, carbon, alloy and aluminum.

Craig and Bob shared a common vision when approaching their new metals business: building a competent team around them and working solely with the strongest mills in the world.

Thanks to this approach, Primrose Alloys is able to offer the highest quality material within the most reliable lead-times and at the most competitive prices.

Within but a few months of operating, Primrose Alloys was closing orders with the industry’s most respected metals distributors and high-profile companies and delivering those orders on time.