Craig Yarde, CEO
Craig graduated from New York University in 1997 and was Director of Purchasing for Yarde Metals in Connecticut from 1998 to 2006. During that time, he oversaw Yarde’s USD 90 million stainless and aluminum inventory enabling the growth of group sales from USD 150 million to USD 400 million. Craig was instrumental in building key relationships with mills in China, Brazil and Taiwan. In 2007, Craig founded Primrose Alloys with Bob Wren.

Bob Wren, President
Bob Wren graduated from USC in 1985 and joined the Sumitomo Corporation in 1986 where he worked until 1994, spending two years in Japan. From 1995 to 2007, Bob worked in steel trading at Ferrostal, TrefilArbed and Norca. During his career, Bob forged a very strong relationship with a wide array of stainless and carbon steel mills around the globe. These relationships were at the very foundation of Primrose Alloys.

Steve Song, Metallurgist
Steve began his career at Sammi (now Posco) as a technical engineer. From there, Steve moved to Haiduk where he was a senior export manager. Between 1995 and 2007, Steve worked alongside Bob Wren in the steel trading business at Ferrostal, Treffil, Arbed and Norca. Steve now runs the Korean office for Primrose Alloys, leveraging all his experience and technical knowledge.

Perry Reyes, CFO
Perry is a CPA and a 1991 graduate of DePaul University in Chicago. He began his career at Arthur Andersen LLP where he consulted in the Utilities and Telecommunications practice. Over the past 10+ years he has served in various roles as Controller and/or CFO in public and private companies such as Prism Mortgage and the Royal Bank of Canada. Perry joined Primrose Alloys in January 2008, and is excited to work with such a veteran, professional and energetic management team.